04+ PROJECTS · '18—'26
New Dealigence

Dotbig — a proprietarytrading platform

A multi-asset trading platform — forex, stocks, crypto and commodities in one terminal. Web, mobile and an internal CRM.

Project overview

Background

Renting, not owning.

NewDealigence is a venture lab that builds and operates its own products. For their trading operation they had been renting a third-party platform — paying recurring fees for software they couldn't shape.

Challenge

Make complex trading feel simple.

Live markets, orders, risk and compliance — without overwhelming a first-time trader. And ship it fast enough to go live, not perfect-on-paper.

Outcome

Shipped, licensed, still running.

Three products in ~12 months — web, mobile and an internal CRM — replacing the rented stack and earning an operating license.

Role

Lead Product Designer
End-to-end product design

Timeline

~12 months to live v1

Scope

Web · Mobile · CRM

Markets

Worldwide

Markets

Multi-asset

Forex, stocks, crypto, commodities — filterable by country.

Buy / Sell, SL & TP

Order panel

Risk controls with live validation — potential loss/profit as you type. Proposed & shipped.

KYC / AML

Regulated onboarding

Step-by-step identity verification with clear document guidance. Built licensing-ready from day one.

Deposits & withdrawals

Wallet

Transparent money flow with full history and clear statuses. Proposed & shipped.

Referral program

A multi-level referral dashboard with live earnings.

& agent calls

In-app chat

Built-in support chat and live agent calls inside the platform — a rarity in trading products. Proposed & shipped.

THE DIFFERENTIATOR

Regulated UX, designed in from day one.

KYC/AML, identity verification and compliance flows aren't bolted on at the end — they're part of the core experience. It's what let the product earn its operating license without compromising on usability.

web Mobile

Trade, set risk and confirm on the go — the desktop power, reworked for a small screen.

Dotbig mobile trading screen

The platform replaced the rented product entirely, went live, and earned its operating license — the bar that decides whether a trading product is allowed to exist at all. Years on, the relationship continues: I still support the product as new requirements land.

Building something in trading or fintech?

Book a call
New Dealigence

New — a proprietary trading platform

Designing and leading a full trading ecosystem from zero — web terminal, mobile apps, deposit flows and an internal CRM — built to replace a rented third-party product and shipped to a licensed, live operation.

Context

From renting someone else’s product to owning the whole stack.

Replace this section with your real UI story. The important part is that this content lives inside the same card, so opening and closing is one continuous rubber motion.

Problem

Placeholder block for the future UI content.

Process

Placeholder block for the future UI content.

Result

Placeholder block for the future UI content.

Project overview

This is temporary scroll-testing content. It helps validate how the opened project behaves when the page has real vertical depth, long sections, and multiple content blocks.

Challenge

Designing a product experience that keeps key business metrics visible while supporting deeper product storytelling below the hero section.

Solution

A stable project frame with scrollable content, fixed navigation behavior, and reusable components across different project cases.

UX logic

The detail page should feel like one continuous project surface, not a stack of competing panels or accidental background layers.

Result

Enough content depth to test scrolling, transitions, backgrounds, and visual hierarchy across all project cards.

Additional section

Another temporary section to create realistic scroll distance. Later this can be replaced with case study images, process notes, screens, and final outcomes.

Fintech CRM

Fintech — a proprietary trading platform

Designing and leading a full trading ecosystem from zero — web terminal, mobile apps, deposit flows and an internal CRM — built to replace a rented third-party product and shipped to a licensed, live operation.

Context

From renting someone else’s product to owning the whole stack.

Replace this section with your real UI story. The important part is that this content lives inside the same card, so opening and closing is one continuous rubber motion.

Problem

Placeholder block for the future UI content.

Process

Placeholder block for the future UI content.

Result

Placeholder block for the future UI content.

Project overview

This is temporary scroll-testing content. It helps validate how the opened project behaves when the page has real vertical depth, long sections, and multiple content blocks.

Challenge

Designing a product experience that keeps key business metrics visible while supporting deeper product storytelling below the hero section.

Solution

A stable project frame with scrollable content, fixed navigation behavior, and reusable components across different project cases.

UX logic

The detail page should feel like one continuous project surface, not a stack of competing panels or accidental background layers.

Result

Enough content depth to test scrolling, transitions, backgrounds, and visual hierarchy across all project cards.

Additional section

Another temporary section to create realistic scroll distance. Later this can be replaced with case study images, process notes, screens, and final outcomes.

Fintech CRM

Fintech — a proprietary trading platform

Designing and leading a full trading ecosystem from zero — web terminal, mobile apps, deposit flows and an internal CRM — built to replace a rented third-party product and shipped to a licensed, live operation.

Context

From renting someone else’s product to owning the whole stack.

Replace this section with your real UI story. The important part is that this content lives inside the same card, so opening and closing is one continuous rubber motion.

Problem

Placeholder block for the future UI content.

Process

Placeholder block for the future UI content.

Result

Placeholder block for the future UI content.

Project overview

This is temporary scroll-testing content. It helps validate how the opened project behaves when the page has real vertical depth, long sections, and multiple content blocks.

Challenge

Designing a product experience that keeps key business metrics visible while supporting deeper product storytelling below the hero section.

Solution

A stable project frame with scrollable content, fixed navigation behavior, and reusable components across different project cases.

UX logic

The detail page should feel like one continuous project surface, not a stack of competing panels or accidental background layers.

Result

Enough content depth to test scrolling, transitions, backgrounds, and visual hierarchy across all project cards.

Additional section

Another temporary section to create realistic scroll distance. Later this can be replaced with case study images, process notes, screens, and final outcomes.

Hi

Serhii Tsymbaliuk

WHY WORK WITH ME

I turn complex, regulated financial systems into interfaces people trust with their money. Trading, crypto and fintech — shipped to real, licensed platforms.

TradingCryptoNeobankingInvestingDesign Systems
13+Years experience designing
fintech & trading
15+Products shipped
0→1
120M+Assets/volume moved
through my designs
5Live Licensed platforms in production

You work directly with me

No account managers. No junior hand-offs. Async-first, so we don’t need endless meetings — you always know what’s moving.

Discovery

I start with your business and constraints — users, regulation, competitors. Before Figma, I define what a win looks like and what can’t break.

Design

Flows first, then high-fidelity UI on real data. You get clickable Figma prototypes early — no surprises at the end.

Ship

Clean Figma, design tokens, dev-ready handoff and close work with your engineers. I stay through build with async updates and Loom walkthroughs.

Iterate

After launch, I help measure and refine — onboarding, conversion and the rough edges that only appear with real users.

WHAT I COVERWhere I go deep

Trading & terminals

Real-time charts, order flows and execution UIs traders trust under pressure.

Crypto & exchanges

Spot, wallets, on/off-ramp and KYC flows for CEX and Web3 products.

Neobanking & payments

Accounts, cards, transfers — clear flows for moving money.

Design systems

Scalable, themeable systems across web, mobile and CRM.

Regulated UX

KYC/AML, disclosures and audit trails built in from day one. Licensing-ready, not bolted on.

TRUSTED BYWorked with
NEW D
PW
BITMAKERS
REALTASKER
PLACE TO BOOST
STARFISH
“He didn’t just design screens — he understood the regulated, real-money context and made decisions we could actually ship and license.”
— FOUNDER,
FINTECH PLATFORM (NDA)
EXPERIENCE13+ years shipping

NewDealigence — Lead Product Designer

Led design of DotBig trading platform from zero — web, mobile & CRM. Ongoing design support since.

Trading platform (NDA) — Lead Product Designer

Led a team on an advanced trading terminal — charts, social trading, reports, MT4.

Trading platform (NDA) — Lead Product Designer

Led a team on an advanced trading terminal — charts, social trading, reports, MT4.

Earlier fintech & product roles — UI / Product Designer

More trading, crypto and fintech work — available on request / under NDA.

Building something in trading or fintech?

15-min intro — or send me a Loom and I’ll reply async.

Hi

WHY WORK WITH ME

I turn complex, regulated financial systems into interfaces people trust with their money. Trading, crypto and fintech — shipped to real, licensed platforms.

TradingCryptoNeobankingInvestingDesign Systems
Complexity → clarityI translate dense product logic into simple decisions, clear hierarchy and predictable interaction.
Fintech & cryptoTrading platforms, exchanges, wallets, KYC, deposits, dashboards, CRM and admin tools.
Product partnerI think beyond screens: user goals, business model, edge cases, risk, data and delivery constraints.
Lean executionFast structure first, then visual polish. I avoid decoration until the product logic is strong.
System thinkingReusable components, states, spacing, typography, tables, cards, filters and responsive rules.
Senior outputDirect communication, practical handoff, QA mindset and design that can actually ship.

Design philosophy

Great product design is not only about how something looks. It should reduce noise, create headspace and make the next decision obvious. In fintech, that matters even more because users deal with money, risk, trust and time-sensitive actions.

How I think

Before polishing UI, I map how the product works: who uses it, what they need to do, where they can get confused, and which decisions create business value.

Why fintech

Financial products are often overloaded with information. My goal is to make them feel controlled: clear states, understandable actions, visible feedback and strong hierarchy.

Toolbox

Figma, FigJam, Miro, Notion, Loom, analytics, user testing, AI tools and structured async communication.

What I believe

Good design should create less noise and more headspace. In financial products, every screen should help the user understand what is happening, what changed, what matters now and what action is safe to take next.

How I work

I start with the product model before moving pixels: who uses it, what they need, where they hesitate, what can go wrong and which decisions create business value. Then I build flows and UI systems around that logic.

Why fintech

Fintech products are not only interfaces — they are trust systems. The design has to communicate control, reliability, risk, status, feedback and confidence without overwhelming the user.

What I bring

A mix of UX architecture, visual direction, design systems and product thinking. I can move from blank canvas to structured MVP, from messy dashboard to clean operating tool, or from existing UI to a sharper product experience.

Toolbox

Figma, FigJam, Miro, Notion, Loom, analytics, user testing, AI-assisted exploration and structured async workflow. Tools change; the important part is clear thinking and fast, useful output.

0+
Years experience
designing
0+
Products shipped
0→1
0M+
Assets/volume moved
through my designs
0
Live Licensed platforms
in production

You work directly with me

No account managers. No junior hand-offs. Async-first, so we don’t need endless meetings — you always know what’s moving.

1

Discovery

I start with your business and constraints — users, regulation, competitors. Before Figma, I define what a win looks like and what can’t break.

2

Design

Flows first, then high-fidelity UI on real data. You get clickable Figma prototypes early — no surprises at the end.

3

Ship

Clean Figma, design tokens, dev-ready handoff and close work with your engineers. I stay through build with async updates and Loom walkthroughs.

4

Iterate

After launch, I help measure and refine — onboarding, conversion and the rough edges that only appear with real users.

What I cover

Where I go deep

Trading & terminals

Real-time charts, order flows and execution UIs traders trust under pressure.

Crypto & exchanges

Spot, wallets, on/off-ramp and KYC flows for CEX and Web3 products.

Neobanking & payments

Accounts, cards, transfers — clear flows for moving money.

Design systems

Scalable, themeable systems across web, mobile and CRM.

Regulated UX

KYC/AML, disclosures and audit trails built in from day one. Licensing-ready, not bolted on.

Trusted by

Worked with

“He didn’t just design screens — he understood the regulated, real-money context and made decisions we could actually ship and license.”

— Founder, fintech platform (NDA)

Experience

13+ years, shipping

NewDealigence — Lead Product Designer

Led design of DotBig trading platform from zero — web, mobile & CRM. Ongoing design support since.

2021 – 2023

Trading platform (NDA) — Lead Product Designer

Led a team on an advanced trading terminal — charts, social trading, reports, MT4.

2020 – 2021

Paymentwall — UX/UI Designer

Payment systems for high-load financial products — Mobiano, Terminal3, PayAlto.

2019

Earlier fintech & product roles — UI / Product Designer

More trading, crypto and fintech work — available on request / under NDA.

2013 – 2019

Building something in trading or fintech?

15-min intro — or send me a Loom and I’ll reply async.

Book a call

Senior fintech design,by subscription.

One senior designer for trading & fintech products. Async-first, founder-grade attention. Pause or cancel anytime.

NO AGENCIESNO JUNIORSNO ENDLESS CALLS

Subscription plans

Ongoing design, billed monthly. Pause or cancel anytime.

THE SUBSCRIPTION

Studio

€0/mo

Senior design support without hiring.

  • 1 active design task
  • Unlimited queued requests
  • Unlimited revisions
  • UX/UI for fintech, crypto, trading, neobanking
  • Design systems + dev handoff
  • KYC/AML and regulated UX
  • Async-first workflow
  • Weekly check-in when needed
TWO TRACKS

Partner

€0/mo

Faster execution and product direction.

  • Everything in Studio
  • 2 active design tracks
  • Strategy + roadmap
  • Priority queue
  • Direct line for urgent decisions
  • Weekly product/design call
  • Launch support
FIGMA SOURCE · DEV HANDOFF · ASYNC-FIRST · PAUSE ANYTIME · CARD / INVOICE · BANK TRANSFER CRYPTO BY REQUEST
NOT READY TO COMMIT? START HERE

Regulated UX Audit€1,500

One key flow: onboarding, KYC/AML or trading. Fix list + Loom walkthrough in ~1 week.
Fee credited if you continue.

Prefer a fixed project or custom retainer?

Fixed projects from €5K.
Custom retainers for long-term product work. Let’s scope it on a call.

How it works

1

Subscribe

Pick a plan.
Start this week.

2

Request

Add requests
to a shared board.
I work by priority.

3

Receive

Designs in ~2
business days.
Revise until right.

4

Scale or pause

Keep moving, pause
or cancel anytime.

Most communication is async — Loom, written briefs, a shared board.
Calls only when they move things forward.

What I cover

Trading platforms & dashboardsCrypto exchanges & walletsNeobanking & payments
Investing & portfolio toolsKYC/AML onboardingFintech design systems

I design fintech products that are clear, compliant and conversion-ready.

Why this works

Flexible commitment

Use design when your team needs momentum.
Pause or cancel anytime.

Fixed monthly cost

One clear price. No hourly tracking.
No surprise invoices.

Senior fintech focus

Work directly with me — no juniors, no outsourcing,
no agency layers.

No hiring delay

Start design work without recruiting, onboarding or
long contracts.

FAQ

QUESTIONS BEFORE YOU SUBSCRIBE

Not sure which fits? Let's figure it out.

15 minutes. Tell me what you're building — I'll tell you the honest path.

Book a 15-min intro call

SENIOR FINTECH PRODUCT DESIGN SUBSCRIPTION

Senior product designer offering subscription-based UX/UI design for fintech, crypto, trading, neobanking and investing teams. Clear, trusted product experiences — onboarding and KYC/AML flows, trading dashboards, mobile and web apps, design systems and UX audits — with developer-ready Figma handoff. Built for teams that need senior product design on demand, without hiring full-time in-house.

01 — Start

Define the plan, open a design queue and start sending requests. No heavy onboarding theater — just clear priorities and output.

02 — Request

Requests can be product screens, mobile flows, dashboards, UI cleanup, pitch sections, component states or quick UX fixes.

03 — Receive

Work is delivered in focused cycles. Larger requests are broken into smaller parts so progress is visible.

04 — Scale / Pause

If you only need a small batch, keep it lean. If the product grows, the system scales with it.

Building something in
trading or fintech?Let's talk.

Tell me what you're building — I'll tell you how I can help.
Prefer async? Send me a Loom and I'll reply the same way.

Available · 2 slots
01
02
03
04
05
06
07
(function(){ var urls = { linkedin: "https://www.linkedin.com/in/serhii-tsymbaliuk-b7a01216a/", twitter: "https://x.com/Serhii_PD", telegram: "https://t.me/serh_papaya" }; function detect(btn){ var t = ((btn.textContent || "") + " " + (btn.getAttribute("aria-label") || "") + " " + (btn.dataset.url || "")).toLowerCase(); if(t.indexOf("linkedin") !== -1) return "linkedin"; if(t.indexOf("telegram") !== -1) return "telegram"; if(t.indexOf("twitter") !== -1 || t.indexOf("x.com") !== -1) return "twitter"; return ""; } function bind(){ document.querySelectorAll(".contact-social-chip").forEach(function(btn){ var type = detect(btn); if(!type || !urls[type]) return; btn.type = "button"; btn.dataset.url = urls[type]; btn.removeAttribute("href"); btn.removeAttribute("target"); btn.removeAttribute("rel"); btn.style.cursor = "none"; if(btn.dataset.finalSocialBound === "true") return; btn.dataset.finalSocialBound = "true"; btn.addEventListener("click", function(e){ e.preventDefault(); e.stopPropagation(); if(e.stopImmediatePropagation) e.stopImmediatePropagation(); window.open(btn.dataset.url, "_blank", "noopener,noreferrer"); return false; }, true); btn.addEventListener("mousedown", function(e){ e.stopPropagation(); }, true); btn.addEventListener("pointerdown", function(e){ e.stopPropagation(); }, true); }); } bind(); requestAnimationFrame(bind); setTimeout(bind, 100); setTimeout(bind, 300); setTimeout(bind, 700); setTimeout(bind, 1400); })();